Brilliant Jeweler was started by two gentlemen, with the same idea, a thousand miles apart…
Jim Mormando is a jewelry service and protection lifer. After years working at industry players like, Helzberg Diamonds, Aaron International, and Rosy Blue managing service operations, Jim went to work for a very large jewelry service provider. For years, Jim managed the service and repair of jewelry and watches for a business producing over a million service events per year. I can’t imagine someone knowing more about high-quality jewelry service than Jim.
I am his partner, Scott Sherrod. My background is in insurance and service operations. My life’s work has been the development of new insurance/protection programs, like Brilliant. I had built solutions for some of the world best companies. Companies like: Best Buy, Apple, Samsung, and at least a dozen more. A few years ago, I began working with a few large jewelers who offered jewelry protection programs. It was then that I learned of power and benefits of these programs. At the time, I was shocked that there were no solutions for smaller independent jewelers, and my wheels began turning.
Jim and I both saw the opportunity in the jewelry service business. Once we met, the rest was history. We had the same vision and the right expertise to create something special.
-Scott