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WHY OFFER BRILLIANT?

Brilliant allows jewelers the opportunity to provide absolutely superior service that protects BOTH customers and jewelers from the pain and cost of expensive maintenance and repairs.

FULLY INSURED LIFETIME PLANS

Our plans cover every aspect of jewelry ownership including maintenance, damage, restoring and refinishing, stone loss and sizing.

FULL SUPPORT

We provide our dealers full training and sales support. We also offer marketing solutions for you to reach potential new customers.

ENHANCING CUSTOMER RELATIONSHIPS

We are dedicated to supporting our jewelers and to creating lifetime relationships with their consumers through perfect service experiences and unsurpassed product coverage.

OUR BRILLIANT JEWELERS

Brilliant creates harmony between the wearer, who wants to sparkle, and the jeweler who has dedicated their lives to making them shine.

“The Brilliant Protection Plan gives our store an edge over the competition.   This industry-leading plan is a program we believe in; which translates to the client seeing the added value easily.  We love being able to offer our clients the complete comfort of knowing that the jewelry they buy from us is covered for any repair needed for a lifetime!”

Dana B., Service Jewelry & Repair, Brentwood, TN

“The training and support provided by Brilliant Jeweler has been exceptional.  We feel like we have a  true partner who cares and is constantly listening to our needs and trying to help us improve and grow the success of the jewelry plans.  We feel like we have our customers’ backs more than ever thanks to Brilliant Protection!”

Sabrina, Kevin Jewelers

OF COURSE IT’S PERSONAL

For us, the need for the Brilliant program was clear.  We spent the time to get the details just right and hope that you will become part of our family.

JIM MORMANDOFOUNDER & JEWELRY SERVICE EXPERT
“Brilliant is inspired by the desire to create a solution for jewelers that matches their commitment to their clients. I’ve had the vision to create Brilliant my whole career and to see its success is a dream come true.”
SCOTT SHERRODFOUNDER & INSURANCE SERVICES EXPERT
“I’ll never be the jeweler service expert that Jim is, but I do know the ingredients of a great service program. Brilliant is a no-compromise solution to ensure customer satisfaction and I am very proud that it is helping jewelers succeed all over the country.”

THE PULSE

(FOUNDERS BLOG & BEST PRACTICE ARCHIVE)

Greetings Brilliant Jewelers

Brilliant Jeweler is not a singular solution or product.  It is a platform for the creation of  new, valuable solutions to help jewelers survive and thrive in an increasingly competitive retail marketplace.  In addition to [...]

How Big Is Our Business?

We believe that Brilliant Jeweler is the largest provider of protection programs to independent jewelers with less than sixty stores.  Further, our exclusive insurance partner is approximately three times the size of Jewelers Mutual.  [...]

Why Start with Protection?

Independent jewelers have, historically, been unable to provide a protection program because insurers of such programs did not have an interest in creating a program for product smaller independents.  Anyone with less than sixty [...]

Introducing Our Founders

Brilliant Jeweler was started by two gentlemen, with the same idea, a thousand miles apart... Jim Mormando is a jewelry service and protection lifer.  After years working at industry players like,  Helzberg Diamonds, Aaron International, [...]

BECOME A BRILLIANT JEWELER

If you would like to provide Brilliant, the ultimate service promise to your customers, please inquire below: