- Brilliant protection supports your efforts to be a “Full Service Jeweler”
- Brilliant provides confidence and peace of mind
- Brilliant creates trust in you and the products you sell
While you’re showing a piece of jewelry to your customer, explain why Brilliant is a valuable reason to purchase from you:
Describe it as a BENEFIT of being YOUR customer:
“One of the additional benefits of shopping with us is we have access to a program that can provide you with Lifetime protection”
Describe how long the protection lasts:
- Lifetime: The LIFETIME of the purchaser
- 2 Year Jewelry: 2 years and renewable
- Can even be renewed to Lifetime
Describe what types of repairs are covered:
- Sizing
- Chain repair
- Tipping or replacing a prong
- Stone replacement
- Refinishing
Answer the question: “How does this help me?”
- Relate the protection to the things they enjoy doing:
- Travel
- Gardening
- Entertaining Friends
Provide examples of real life occurrences:
- Sizing and re-sizing
- Missing, broken stones
- Broken chain or clasps
Relate the protection the plan offers to real-life situations:
- Sizing is FREE with the Lifetime Plan
- I had someone in the store last week….
- Caught her chain on their clothing
- Snagged a prong
- A stone was missing, had a chip
Ask Every Customer, Every Time, On Every Purchase
Let The Customer Decide!